Here is a before and after image of the Photo that I have used to make the image for the Magazine advert. I used the photoshop tutorial to edit this image adding a retro theme. I made it lighter to make it more vibrant and eye catching. I also enhanced Jenny's eyes and lips so the stand out and attract the audience. I added a camera flare for a celebrity style feel showing Jenny is special and famous. The colours are enhanced and made to look rich to grab people's attention and make it pleasing to look at. Overall we are happy with this image as a magazine advert, especially after editing. The location for this shoot helps make this image more interesting at stylistic towards our chosen theme.
As you can see within this third rough cut we have filled in a lot of the blank spaces with footage from the studio and the dinner, keeping some of the shots short and snappy to help portray a 50's pop theme. The quality in this clip has been lost when exporting this is something we will take note of when we export our final video.
Here is our second rough cut, as you can see the dinner scenes have started to be incorporated within the video making it more interesting just from a change in scenery. I adjusted the ratios on the clips to make sure they where all the right proportion and there was no jumps in the video. Also I have experimented with adding a fast pace to some of the clips and overlaying them to make it more visually exciting to the audience . This was a simple technique but it has worked very effectively making it entertaining. There is still a lot of blank space through the video so we decided to use more of our personal time to add more footage to the final video.
This is our first draft for the Magazine advert. I have included all the typical conventions to a magazine advert for example the record label, official website address, scan logo, Artist name, album name, song title and a appealing image of he artist to attract the audience, I have used colours from the image to apply colour the the text to see if it works or not as a draft look , I know I can make changes on this from the peer feed back we received from the class about our products. As there is so much colour going on in the original image I added a black boarder around the image to frame the artist in making a bolder impact to the audience that she is the focus.
We used this tutorial as a guide to edit the photo for the magazine advert. This tutorial allowed us to edit the photo to give it a retro film roll camera effect to make it make a retro style image. We chose this effect as we went with the retro vintage theme for our music video which was an inspirational idea captured from the Beyonce 'Why dont you love me' video, The reason to choosing this theme was so it showed a strong portrayal of the strengths within females in the 50's era, portraying women power and strengths of individual females. This is the theme that we have aimed to portray as the subject matter in our video, so we found that this tutorial complimented efficiently, as it supplement towards portraying our subject matter to the target audience.
We used this tutorial to create a retro styled font to emphasis on the retro theme. The outcome to this tutorial was not as successful as we would off liked in regards to the final examples on the website. However we were still happy with the outcome of the text and liked the way it related to the style of our finished image for our advertisement.
Happy daze was the location we chose for our photo shoot, we used the location to film in also. This location is a strong convention to the theme of your video and the genred style we are aiming it to as a target audience, This theme was inspired by the Beyonce video 'why dont you love me' to show portral of strong females within that period of time. This location has a very strong 50's dinner theme which we are wanting to portray in the video. Making the most from the location, props, costume and performance the entire mise-en-scene made a great opportunity to capture some strong images for a advert and digipak. The lighting in the dinner made it feel very themed , minimal natural lighting was used but a lot of artificial light was used and reflected of surfaces to make areas more high key then others.
DSC_1970, 1972,1973,1974,1975,1976. The focus and the lighting on theses images have been successful in framing but in the background of the frame we can see out of the video to a 21st century environment. Which does not work well with the theme therefor these images may not be the best choice to use.
DSC_2018 the framing in this images is not as strong as it could of been so i would not choose to work with this image. The images do appear to be dark on the contact sheet but on a larger scale the artificial spotlighting highlights areas of the framing to create a 50's and dated theme.
DSC_2055 this image is to dark and would not be used. DSC_2047 to DSC_2052 have worked successfully using the car front in the dinner as a prop it creates a interesting composition for the model to work with, Highlighting the theme well to attract the audience.
DSC_2079 to DSC_2086 have very low key lighting and the focus is not very strong making the image quality poor. The composition in images 2084 to 2086 have a exit sign and a toilet sign in the background making it less attractive to the audience. The images where the modle is interacting with the props are successful as it makes you feel like you are watching in on her showing voyeurism as though we are looking in attracting a male gaze like Laura Mulveys theory.
This section of the photoshoot the model interacted with the props that we had access to at the venue. This gave off a fun and flirty vibe to this section of the shoot, to portray the conventions of a typical 50's strong female character.
Images DSC_2124 to DSC_2131 are strong quality in a sharp focus the mise-en-scene plays a strong part of the images in these shots the costume and the setting really highlights the look of 50' theme we aimed to capture. The rest of the images in this section of the shoot where less successful and the lighting was dark which spoilt the effect of the framing we where trying to capture.
This is the story board that we created to show a visual image of how we expect our video to look when we begin filming. We have recored every single element that we wish to record into our video so when it comes to filming we can relate back to this and the shooting schedule to allow our visual and scripted ideas become a physical outcome. This first page shows the six different sections we wish to incude with in the music video for example, Dance scenes , green screen, acetate section, projections and general acting. This was a rough version of our ideas as a basic plan , we may add in editional sections when filming takes place. This section was a range of outdoor shots but due to the weather conditions we decided against these shoots as it would not work in the favour of our music video theme or genre.
These are shoots of the dance routine elements that we decided to go with as it is a strong convention of a music video.
Here is our visual ideas for parts of filming we wish to edit in final cut to produce split screens and other creative editing techniques. This shows how we have thought about how we need to film these sections. This section shows how we are going to apply the literal ideas of the songs lyrics and use costumes on the actress to make her connect the song and portray the roles of different characters through life.
Here is the concept ideas to the projection shots we plan to use within filming our song to spilt section of the video up to make more visually interesting.
In this section of the storyboard it shows how we have worked more in a lateral mind frame to come up with creative ideas to make our video more interesting.
We decided to film at Happy Daze at Hartlepool Marina to make our music video more themed and interesting. It will give it more of the 50's feel that we are going for. We filmed on 16.11.12 and got a variety of new and interesting shots, so it gives our video a change of location to make it more appealing to the audience.
The shooting schedule includes an idea for every line of the song, We used this through filming to help us make sure we had footage for every line of the song so there was no gaps in the editing, It also made it more helpful to the artist as she was aware of how she needed to act in every part of the song. It helped our organisation skills also as we knew what props and equipment we would need to film each section.
this is our first rough cut from the production of our video, we aim to add more shoots to create thought beats to the song and some interesting effects to add excitement to the video and to make it more visually interesting to compliment the song. We also plan to carry on our working progress to complete the video and to included the additional scenes the video that are not shown like the dinner for example.
Here is an animatic version of our story board , we have produced it is this digital format to help guide you through the scenes and te ideas we have for each section, so that you can see the development from the initial ideas and the treatment sheet to show how the process is starting to develop the ideas.
These our the recce shots we have taken from the set up of our shoots, we have images from learning the dance routine and practicing with the lights and performers and the set up of using the green screen and the equipment.
Here is one of my images from a dance rehearsals. Bronte my working partner learnt the dancers the routine and I filmed some test footage and recorded it in imagery to make sure we liked what was coming from the test footage before going straight ahead with it. We organised four practices to ensure they had the moves learnt well enough for the dance section of our song.
Here is an image of the dancers learning the routine in the dance studio with the lights on , As well as making sure this looked professional and effective we had o test this so the dancers where familiar with the heat that the lights produced so they could work in these conditions.
We also did test shots in the green screen to familiarise ourselves with the equipment, to ensure that we got the best possible outcome from working in here.
We had to set up the camera and position Jenny between he camera and the screen and reduce the green haze that occurred around her body and to also make sure the costumes we wanted her to wear was appropriate colours for the green screen as anything with a green tone was not suitable.
This is the camera we used to film with in the green screen, I had to learn how to set up the camera and also to use and control it as it is mounted on wheels to allow moving shots.
Here is an image of the recoding studio from the green screen looking on , this would be Jenny's view of the studio.
We used additional lighting in the studio to make sure that Jenny was enhanced with light so she did not fade into any of the backgrounds that we used for the screen.
Here is an image of the computer equipment that we used to control which background we had on the screen and also to connect the camera up to capture our recordings.
We have done the majority of our filming but still have a few more bits to do in a different location. We have split up the tasks between the two of us and aim to catch up on previous tasks today so that from now on we are on task and we can comfortably take time editing and doing the last bits of filming. We are going to research how to do some things that have gone wrong e.g. The acetate paper didn’t wipe away, so that it looks professional.We have made a basic schedule for the next few lessons so we are prepared each lesson to crack on with what we have to do. As long as we stick to this lesson plans we will be on track to finish at the set deadlines.
Here is our shooting calendar, this helped us to be very organised on filming days and meet at the locations on time. This also mean't that we could manage our time more efficiently to allow space for editing between filming and to also give ourselves a personal break , so we did not come bogged down with too much work, this allowed us to push ourselves more in the set times for production.
From this video we have took inspiration from the editing and costume in dance routine that the actors are in casual dance wear. Also took inspiration in the background colour for a green screen idea. The inspirational ideas from this video are very simple but work in a fun and effective way which is the look I aim to achieve with my overall finished video.
From this video we have took inspiration from the 50's style, theme and costume to add to our own video. This video is effect as the era it is set in, in a 21st century pop music video shows how theory's and genres are never fixed. As this video portrays how Beyonce is rebelling through performance, from the typical house wife that is connoted with female in the 50's to therefore represent how modern day society has changed showing the strengths of females as individuals.
From this video we have took inspiration from the parts when the performer wipes away the screen to reveal herself. This is a good technique to draw attention on a focal part of the character in this video her eyes. It may be a technique to experiment with before finalizing weather we will use it.
We have been inspired from this video as Beyonce was, to add a dance routine into her own video, we plan to incorporate a dance routine with in our video. WE like how she has used the re used the routine from another dance school and made a more modern and up beat but to still show female strengths throughout the performance.
From this video we have been inspired by the sharp cuts and edits with the video sequence to add thought beats with in the video. The beats fit the time of the song beats allowing to to have an edgy effect of the video jumping from one scene to another in a split second making it look more creative and interesting to the target audience and also to appeal to a wider audience.
We are inspired by the shots where it uses over head projection in this video because it created a very relaxed feeling which we would like apply to the slower parts of our video. The projections are very simple but yet are effective and professional to the overall look they give to the video. We aim to use this as inspiration to split up the scenes of the song and it keeps the audience interested in what they are watching.
From this video we have been inspired by the dance routine as it creates thought beats to match in time with the beat of the song, this is what we hope to create. This gives the video a strong connection to the pop genre as it makes a up beat song have a connection with a dance routine making it very conventional to the genre.
From this video we also aim to take inspiration from the attitude of actors which gives the video more of a personality towards, especially the part when Beyonce is blowing a bubble. The attitude and performance from the actor makes the video a lot more appealing and eye catching to draw the audiences attention, However it also keeps their attention throughout the duration of the sequence, showing it is interesting and conventional to the genre.
This is our audience research task , we have asked a mixture of males and female questions focused on the female pop genre in hope to categorize our target audience. From this research we found that this genre is mainly categorized around male and female teenagers/young adults as females of this age have found there personal style and image which has been inspired by artists of this genre so they are classed as an aspiring target audience. Where as males of this age group are attracted to the genre for the male gaze theory as it is the artists looks and body that sells to this target audience when they are classes as the 'meat' of the music video.
A risk assessment is essential, so that all safety hazards are made and awareness off before the date of filming to reduce the risk of any accidents or disruptions within the filming, also to make a point of the artist and our own personal safety to make it a fun time of filming and not dangerous.
Conventions: A female solo artist's pop music video would usually include lots of close ups so the audience can recognise them- usually requirements of the record label. Motifs may occur eg. a sexy theme in every music video. A lot of shots of their body would also be included due to the male gaze theory- this applies to this video as there are a lot of shots of Rihanna's body when she is dancing and wearing revealing clothing. You would expect to see an illustrative relationship between the lyrics and the visuals, and the tone and atmosphere should reflect the music. Dancing would be involved, which is also captured in this music video, even though it isn't strictly choreographed dance routines. At the beginning the music hasn't started and all you can hear is the breeze, a long shot shows Rihanna stood by herself in the middle of a field letting the wind blow through her fingers. The whole of this music video has a pink tinge to it, suggesting her female expectations of a relationship, and also connoting love. The sound of the wind is eery and quite scary- like something you'd expect from a horror movie, but she is basking in it. A close up flashes onto the screen showing her using direct mode of address- which quickly engages the audience and also leaves them wanting to know more due to the speed of the shot. The mixture between these two shots continues for a few more seconds until the sound of a record scratch kicks in and the fast paced shots replicate the sound. A close up of Rihanna's face is the first thing you see when the music starts and from then on all of the shots match the thought beats of the music. The pace of the shots match the tempo of the music- however some are extra fast which put across that uncomfortable atmosphere. One shot shows Rihanna throwing some petals towards the camera, and then right afterwards the same clip is played in reverse, again giving an unnatural look. The same is repeated with her scarf. She is dancing in front of a wall of flowers which connote a girly, fun and innocent theme, however Rihanna subverts this by doing sexy moves in front. When the first verse starts Rihanna sings directly to the camera, she whips off her cardigan as if to say 'i'm ready to start' and her dance moves and facial expressions add a cheeky edge. A long shot shows her spinning around having fun then zooms out to an extreme long shot showing the landscape. You then realise she is the only person there at that time, and this carries on throughout the video- as she is singing about being the only girl in the world, and she is the only girl, or person, in the video. When it comes to the chorus she falls into the bed of roses and her movements are disjointed and 'twitch' (due to editing) which emphasises the prodigious beats. Next the shots are mixed between a close up of Rihanna singing and a long shot of her walking through the flowers- which only shows on the beats mentioned previously. These shots of the flowers are then the next main shot- and you realise the flashing images was a clever transaction. When she throws her hands back the flowers blow as if a reaction, enforcing her importance in this video. Next we see Rihanna in the deserted landscape again, but this time surrounded by giant balloons. This portrays the happiness she is looking for and may suggest a playful side to her nature. It also adds to the fact that she is in a nonsensical world, where anything can happen, also shown by the next 'scene' with the giant rose. The voyeurism theory is presented here and throughout the video as some of the shots are as if the camera isn't even there, and we're just looking in on her. In the next chorus Rihanna is singing on a mountain top, using exaggerated arm movements and facial expressions- as if she is declaring her feelings to the world. This helps put the message of the lyrics across and helps us to understand how she is feeling. She has also changed outfit again here. All of her clothes throughout the music video are very girly eg. frilly, sparkly, pink- they are also quite revealing to allow the male gaze shots to work. Soon after this, Rihanna is on top of lots of ladders, reaching up, as if she is yearning for something. It may also portray her as being on top of the world, and again is unrealistic but adds to the surreal atmosphere, as with the swing in the next setting. It connotes fun and youthfulness, which is what she is describing she wants to feel like in her relationship. The sparkles on her headband turn into the fireworks in the next scene which is another clever transaction. The fireworks portray the way she wants to feel, 'like i'm the only girl in the world' and is good imagery to match the stereotypical quote of 'feeling a spark' or 'like sparks are flying'. Slo motion is used when the song 'thins' and doesn't have as much going on, but when the beat kicks back in again the fireworks represent the music but Rihanna is still in her own little world. The flashing dresses on the tree match the beat of the music and as they are all the same but she isn't wearing one it enforces her unique identity.
You would expect to see the artist's name, the name of the album, and a picture or image on the front cover of a digipak, this cover has a very girly theme, and helps the audience to recognise the artist as she is well-known for her quirky outlook. This is the typical 50s 'American Dream' theme. The picture is also aged to make it look authentic for this era. Katy's pose is steroetypical of this era and the clothes she is wearing make her look like a 50s pin up. All of the colours are very bright and reflect on Katy's personality. Katy is positioned in the middle of the frame as she is the main focus, she also uses direct mode of address to grab your attention. Various props are placed around which add to the theme and let your eyes wander eg. the flamingos and the old turn table. The birghtly coloured flowers and white picket fence create the American Dream and expose her girly nature. The text is in her signature font used on almost every album or advert of hers (which will also help the audience recognise it is her) and the colours compliment the picture. The stars and hearts in her name again add to the girly vibe. This digipak cover may suggest that Katy doesn't follow trends eg. by creating a modern styled cover, she sticks to what she likes and sets her own trends. The potential target audience would be female however males may also be attracted by her appearance but probably wouldn't buy this album.
This image is very playful with the rubber ducks in the paddling pool, the cartoon blue bird and the heart-shaped lollipop. The cherry tree coordinates with the cherry on her top and add to the femininity of this picture and the feeling she is trying to provoke or sweet and happiness.The names of the songs are in the same font as the front cover but the smallprint and less important things are in a 'normal' font- as that part isn't strongly connected to Katy but her songs are. The white writing matches the sky with the clouds, and this is used on the spine as an interesting yet simple background for the text. All of the appropriate symbols and logos are displayed but are not the main feature.
This is the inside of the digipak. The first image is a medium close up of Katy looking directly at the camera, again the colours are bright to fit in with the fruity theme. Her expression may suggest a slightly dark/deeper side to some of her songs or may simply be a seductive stance to entice the audience. The second image depicts the tropical theme very obviously, also using a lot of bright colours. This shows her quirky side and gives a perfect example of how she likes to use food as themes.
The disc displays a cartoon-style strawberry which fits in with the fruity theme. However the black leaves subvert the bright and happy feel and give a rocky, dark look. This may be suggesting a different side to Katy without miss-matching themes which would confuse an audience. The typical font is used but in pink to match the image and the logos are shown smaller on either side of the image as again they are less important.
This is the booklet that comes with the digipak. As you can see it fits in with the theme and even uses images from the digipak. The headings are framed in banners which look girly and add to the 50s American Dream style. The clouds are used as a background again to tie in with the spine, cover and back of the digipak.
This image acts as a poster, which can be taken out of the booklet and displayed. It is similar to the cover and was probably considered for that use, but will have been decided it works better for the booklet. The colours and props have been carefully thought out to portray the typical 50s life.
This image is playful yet seductive and shows off Katy's personality well, this image will have been carefully chosen to give the audience an idea of what she is like.
Most magazine advertisements would be expected to show an image of the artist and their name, then the title of the album and when it is released. Some sort of company/institute record label will be shown as well. The main image on this advertisement is a mid close up of Jessie J's face. The way she is represented herem (facial expressions, clothing, jewellery, make-up) is typical of her persona, a lot of black is used as some of her songs are dark and deep, and it also adds to her 'different' personality, as although she is a female pop star she isn't the stereotypical girly-girl. The gold may signify that she is of high importance in the pop industry. The Main text 'Jessie J' looks like a gold medallion, perhaps to hint at her slightly 'hard' personality. The name of the album is made to look hand-written, probably by Jessie, as she writes a lot of her songs so they are personal to her. All the of the text fits in with the colour scheme and is central, to grab your attention and show importance. The record label logos are displayed in the bottom corners as they are less important than the rest of the text. This advert tells us Jessie J isn't very well known (at the time it was released) because it is her debut album, so they have used a close-up to let the audience see what she looks like and remember her face, also her name is the biggest text on the advert so people can make the link between the two. As Jessie J creates pop music her target audience would be fairly mainstream, however her quirky slant on the popular genre may grab other peoples' attention too.
This music video has approximately 303 different shots in it, (during the first minute and 11 seconds I counted (approximately) 101 shots so timed it by 3 to estimate the amount of shots during the full running time) and reflects the pace of the music and the style of the group. A lot of split screens are used to show close ups of all four of the girls' faces at once. There is lots of zooming in and out and lots of cut zooming to keep up with the pace of the music. Each girl has an individual personality which is portrayed by the screen behind them, this links in with David Gauntlett's ideas on identity. Although all four of the girls are pretty and have been made up to look attractive, Laura Mulvey's Gaze Theory doesn't really apply here, as Little Mix's forte is all about girl power, so their appearance is to please the female audience. Carol Vernallis concentrates on camera movement and framing, which obviously applies an awful lot in this music video. Also the diegesis of this music video fits in with the song eg. characters moving in time to the music, some frames are more important than others. These thoughts are similar to Andrew Goodwin's theory of close-ups, thought beats, star image, and relation of visuals to the song eg. the dance movents mimic the lyrics and the beat. Jason Mittell argues that industries use genre to sell products to a certain audience, and this music video is obviously aimed females who are into pop music. The conventions of this music video back up Barry Keith Grant's suggestion that genre allows audiences to identify the texts.
As you can see from this Facebook profile Layla Cooper is the ideal candidate for the target audience category that is generated by a pop music genre. From her page likes it tells us that she is a stereotypical girl into all the music that is categorised in curent updating pop charts. The names of the Artist she has liked are Artists that are high in the publicity eye as role models to younger female girls as the aspiring target audience. Layla is a very big Beyonce fan which is highly shown on her Facebook page which makes her the ideal target audience to your pop genre as Beyonce is the chosen music artist for the song choice. Also below is a photo of Layla's music playlist from her Ipod showing the songs she listens to and how they apply with the pop genre.
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