Bronte's Digipak Analysis

Digipak Analysis

You would expect to see the artist's name, the name of the album, and a picture or image on the front cover of a digipak, this cover has a very girly theme, and helps the audience to recognise the artist as she is well-known for her quirky outlook. This is the typical 50s 'American Dream' theme. The picture is also aged to make it look authentic for this era. Katy's pose is steroetypical of this era and the clothes she is wearing make her look like a 50s pin up. All of the colours are very bright and reflect on Katy's personality. Katy is positioned in the middle of the frame as she is the main focus, she also uses direct mode of address to grab your attention. Various props are placed around which add to the theme and let your eyes wander eg. the flamingos and the old turn table. The birghtly coloured flowers and white picket fence create the American Dream and expose her girly nature. The text is in her signature font used on almost every album or advert of hers (which will also help the audience recognise it is her) and the colours compliment the picture. The stars and hearts in her name again add to the girly vibe. This digipak cover may suggest that Katy doesn't follow trends eg. by creating a modern styled cover, she sticks to what she likes and sets her own trends. The potential target audience would be female however males may also be attracted by her appearance but probably wouldn't buy this album.

This image is very playful with the rubber ducks in the paddling pool, the cartoon blue bird and the heart-shaped lollipop. The cherry tree coordinates with the cherry on her top and add to the femininity of this picture and the feeling she is trying to provoke or sweet and happiness.The names of the songs are in the same font as the front cover but the smallprint and less important things are in a 'normal' font- as that part isn't strongly connected to Katy but her songs are. The white writing matches the sky with the clouds, and this is used on the spine as an interesting yet simple background for the text. All of the appropriate symbols and logos are displayed but are not the main feature.

This is the inside of the digipak. The first image is a medium close up of Katy looking directly at the camera, again the colours are bright to fit in with the fruity theme. Her expression may suggest a slightly dark/deeper side to some of her songs or may simply be a seductive stance to entice the audience. The second image depicts the tropical theme very obviously, also using a lot of bright colours. This shows her quirky side and gives a perfect example of how she likes to use food as themes.

The disc displays a cartoon-style strawberry which fits in with the fruity theme. However the black leaves subvert the bright and happy feel and give a rocky, dark look. This may be suggesting a different side to Katy without miss-matching themes which would confuse an audience. The typical font is used but in pink to match the image and the logos are shown smaller on either side of the image as again they are less important.

This is the booklet that comes with the digipak. As you can see it fits in with the theme and even uses images from the digipak. The headings are framed in banners which look girly and add to the 50s American Dream style. The clouds are used as a background again to tie in with the spine, cover and back of the digipak.

This image acts as a poster, which can be taken out of the booklet and displayed. It is similar to the cover and was probably considered for that use, but will have been decided it works better for the booklet. The colours and props have been carefully thought out to portray the typical 50s life.

This image is playful yet seductive and shows off Katy's personality well, this image will have been carefully chosen to give the audience an idea of what she is like.