photoshop tutorial

Image Tutorial
http://www.designzzz.com/create-retro-film-roll-camera-effect-bokeh/

We used this tutorial as a guide to edit the photo for the magazine advert. This tutorial allowed us to edit the photo to give it a retro film roll camera effect to make it make a retro style image. We chose this effect as we went with the retro vintage theme for our music video which was an inspirational idea captured from the Beyonce 'Why dont you love me' video, The reason to choosing this theme was so it showed a strong portrayal of the strengths within females in the 50's era, portraying women power and strengths of individual females. This is the theme that we have aimed to portray as the subject matter in our video, so we found that this tutorial complimented efficiently, as it supplement towards portraying our subject matter to the target audience.

Step by step

Text Tutorial  
   
http://photoshoptutorials.ws/photoshop-tutorials/text-effects/create-shiny-retro-text-photoshop/

We used this tutorial to create a retro styled font to emphasis on the retro theme. The outcome to this tutorial was not as successful as we would off liked in regards to the final examples on the website. However we were still happy with the outcome of the text and liked the way it related to the style of our finished image for our advertisement.

 

Photoshoot

Happy daze was the location we chose for our photo shoot, we used the location to film in also. This location is a strong convention to the theme of your video and the genred style we are aiming it to as a target audience, This theme was inspired by the Beyonce video 'why dont you love me' to show portral of strong females within that period of time. This location has a very strong 50's dinner theme which we are wanting to portray in the video. Making the most from the location, props, costume and performance the entire mise-en-scene made a great opportunity to capture some strong images for a advert and digipak. The lighting in the dinner made it feel very themed , minimal natural lighting was used but a lot of artificial light was used and reflected of surfaces to make areas more high key then others.

DSC_1970, 1972,1973,1974,1975,1976. The focus and the lighting on theses images have been successful in framing but in the background of the frame we can see out of the video to a 21st century environment. Which does not work well with the theme therefor these images may not be the best choice to use.

DSC_2018 the framing in  this images is not as strong as it could of been so i would not choose to work with this image. The images do appear to be dark on the contact sheet but on a larger scale the artificial spotlighting highlights areas of the framing to create a 50's and dated theme.  

DSC_2055 this image is to dark and would not be used. DSC_2047 to DSC_2052 have worked successfully using the car front in the dinner as a prop it creates a interesting composition for the model to work with, Highlighting the theme well to attract the audience.

DSC_2079 to DSC_2086 have very low key lighting and the focus is not very strong making the image quality poor. The composition in images 2084 to 2086 have a exit sign and a toilet sign in the background making it less attractive to the audience. The images where the  modle is interacting with the props are successful as it makes you feel like you are watching in on her showing voyeurism as though we are looking in attracting a male gaze like Laura Mulveys theory.  

 This section of the photoshoot the model interacted with the props that we had access to at the venue. This gave off a fun and flirty vibe to this section of the shoot, to portray the conventions of a typical 50's strong female character.   

Images DSC_2124 to DSC_2131 are strong quality in a sharp focus the mise-en-scene plays a strong part of the images in these shots the costume and the setting really highlights the look of 50' theme we aimed to capture. The rest of the images in this section of the shoot where less successful and the lighting was dark which spoilt the effect of the framing we where trying to capture.
  

Storyboard Images

This is the story board that we created to show a visual image of how we expect our video to look when we begin filming. We have recored every single element that we wish to record into our video so when it comes to filming we can relate back to this and the shooting schedule to allow our visual and scripted ideas become a physical outcome. This first page shows the six different sections we wish to incude with in the music video for example, Dance scenes , green screen, acetate section, projections and general acting. This was a rough version of our ideas as a basic plan , we may add in editional sections when filming takes place.   
This section was a range of outdoor shots but due to the weather conditions we decided against these shoots as it would not work in the favour of our music video theme or genre.

These are shoots of the dance routine elements that we decided to go with as it is a strong convention of a music video.
 
Here is our visual ideas for parts of filming we wish to edit in final cut to produce split screens and other creative editing techniques. This shows how we have thought about how we need to film these sections.
 
 This section shows how we are going to apply the literal ideas of the songs lyrics and use costumes on the actress to make her connect the song and portray the roles of different characters through life. 

 Here is the concept ideas to the projection shots we plan to use within filming our song to spilt section of the video up to make more visually interesting.

 In this section of the storyboard it shows how we have worked more in a lateral mind frame to come up with creative ideas to make our video more interesting.

Group Meeting 19.11.12

We decided to film at Happy Daze at Hartlepool Marina to make our music video more themed and interesting. It will give it more of the 50's feel that we are going for. We filmed on 16.11.12 and got a variety of new and interesting shots, so it gives our video a change of location to make it more appealing to the audience.

Shooting schedule

Shooting schedule from bronterachel

The shooting schedule includes an idea for every line of the song, We used this through filming to help us make sure we had footage for every line of the song so there was no gaps in the editing, It also made it more helpful to the artist as she was aware of how she needed to act in every part of the song. It helped our organisation skills also as we knew what props and equipment we would need to film each section.

1st rough cut

this is our first rough cut from the production of our video, we aim to add more shoots to create thought beats to the song and some interesting effects to add excitement to the video and to make it more visually interesting to compliment the song. We also plan to carry on our working progress to complete the video and to included the additional scenes the video that are not shown like the dinner for example.

Storyboard Animatic

Here is an animatic version of our story board , we have produced it is this digital format to help guide you through the scenes and te ideas we have for each section, so that you can see the development from the initial ideas and the treatment sheet to show how the process is starting to develop the ideas.

Recce Shots

These our the recce shots we have taken from the set up of our shoots, we have images from learning the dance routine and practicing with the lights and performers and the set up of using the green screen and the equipment.  

Here is one of my images from a dance rehearsals. Bronte my working partner learnt the dancers the routine and I filmed some test footage and recorded it in imagery to make sure we liked what was coming from the test footage before going straight ahead with it. We organised four practices to ensure they had the moves learnt well enough for the dance section of our song.

Here is an image of the dancers learning the routine in the dance studio with the lights on , As well as making sure this looked professional and effective we had o test this so the dancers where familiar with the heat that the lights produced so they could work in these conditions.

We also did test shots in the green screen to familiarise ourselves with the equipment, to ensure that we got the best possible outcome from working in here.

We had to set up the camera and position Jenny between he camera and the screen and reduce the green haze that occurred around her body and to also make sure the costumes we wanted her to wear was appropriate colours for the green screen as anything with a green tone was not suitable.

This is the camera we used to film with in the green screen, I had to learn how to set up the camera and also to use and control it as it is mounted on wheels  to allow moving shots.

Here is an image of the recoding studio from the green screen looking on , this would be Jenny's view of the studio.

We used additional lighting in the studio to make sure that Jenny was enhanced with light so she did not fade into any of the backgrounds that we used for the screen.

Here is an image of the computer equipment that we used to control which background we had on the screen and also to connect the camera up to capture our recordings.

Group Meeting 6/11/2012

We have done the majority of our filming but still have a few more bits to do in a different location. We have split up the tasks between the two of us and aim to catch up on previous tasks today so that from now on we are on task and we can comfortably take time editing and doing the last bits of filming. We are going to research how to do some things that have gone wrong e.g. The acetate paper didn’t wipe away, so that it looks professional.  We have made a basic schedule for the next few lessons so we are prepared each lesson to crack on with what we have to do. As long as we stick to this lesson plans we will be on track to finish at the set deadlines.