Mood Board

Shooting Calander

Here is our shooting calendar, this helped us to be very organised on filming days and meet at the locations on time. This also mean't that we could manage our time more efficiently to allow space for editing between filming and to also give ourselves a personal break , so we did not come bogged down with too much work, this allowed us to push ourselves more in the set times for production.   

Inspirational Videos

From this video we have took inspiration from the editing and costume in dance routine that the actors are in casual dance wear. Also took inspiration in the background colour for a green screen idea. The inspirational ideas from this video are very simple but work in a fun and effective way which is the look I aim to achieve with my overall finished video.

From this video we have took inspiration from the 50's style, theme and costume to add to our own video. This video is effect as the era it is set in, in a 21st century pop music video shows how theory's and genres are never fixed. As this video portrays how Beyonce is rebelling through performance, from the typical house wife that is connoted with female in the 50's to therefore represent how modern day society has changed showing the strengths of females as individuals.

From this video we have took inspiration from the parts when the performer wipes away the screen to reveal herself. This is a good technique to draw attention on a focal part of the character in this video her eyes. It may be a technique to experiment with before finalizing weather we will use it.

We have been inspired from this video as Beyonce was, to add a dance routine into her own video, we plan to incorporate a dance routine with in our video. WE like how she has used the re used the routine from another dance school and made a more modern and up beat  but to still show female strengths throughout the performance.

From this video we have been inspired by the sharp cuts and edits with the video sequence to add thought beats with in the video. The beats fit the time of the song beats allowing to to have an edgy effect of the video jumping from one scene to another in a split second making it look more creative and interesting to the target audience and also to appeal to a wider audience.

We are inspired by the shots where it uses over head projection in this video because it created a very relaxed feeling which we would like apply to the slower parts of our video. The projections are very simple but yet are effective and professional to the overall look they give to the video. We aim to use this as inspiration to split up the scenes of the song and it keeps the audience interested in what they are watching.

From this video we have been inspired by the dance routine as it creates thought beats to match in time with the beat of the song, this is what we hope to create. This gives the video a strong connection to the pop genre as it makes a up beat song have a connection with a dance routine making it very conventional to the genre.

From this video we also aim to take inspiration from the attitude of actors which gives the video more of a personality towards, especially the part when Beyonce is blowing a bubble. The attitude and performance from the actor makes the video a lot more appealing and eye catching to draw the audiences attention, However it also keeps their attention throughout the duration of the sequence, showing it is interesting and conventional to the genre.

Audience Research

This is our audience research task , we have asked a mixture of males and female questions focused on the female pop genre in hope to categorize our target audience. From this research we found that this genre is mainly categorized around male and female teenagers/young adults as females of this age have found there personal style and image which has been inspired by artists of this genre so they are classed as an aspiring target audience. Where as males of this age group are attracted to the genre for the male gaze theory as it is the artists looks and body that sells to this target audience when they are classes as the 'meat' of the music video.

Risk Assessment

Risk assessment from bronterachel

A risk assessment is essential, so that all safety hazards are made and awareness off before the date of filming to reduce the risk of any accidents or disruptions within the filming, also to make a point of the artist and our own personal safety to make it a fun time of filming and not dangerous.  

Bronte's Detailed video Analysis

Detailed Video Analysis

Conventions: A female solo artist's pop music video would usually include lots of close ups so the audience can recognise them- usually requirements of the record label. Motifs may occur eg. a sexy theme in every music video. A lot of shots of their body would also be included due to the male gaze theory- this applies to this video as there are a lot of shots of Rihanna's body when she is dancing and wearing revealing clothing. You would expect to see an illustrative relationship between the lyrics and the visuals, and the tone and atmosphere should reflect the music. Dancing would be involved, which is also captured in this music video, even though it isn't strictly choreographed dance routines.
At the beginning the music hasn't started and all you can hear is the breeze,  a long shot shows Rihanna stood by herself in the middle of a field letting the wind blow through her fingers. The whole of this music video has a pink tinge to it, suggesting her female expectations of a relationship, and also connoting love. The sound of the wind is eery and quite scary- like something you'd expect from a horror movie, but she is basking in it. A close up flashes onto the screen showing her using direct mode of address- which quickly engages the audience and also leaves them wanting to know more due to the speed of the shot. The mixture between these two shots continues for a few more seconds until the sound of a record scratch kicks in and the fast paced shots replicate the sound.
 A close up of Rihanna's face is the first thing you see when the music starts and from then on all of the shots match the thought beats of the music. The pace of the shots match the tempo of the music- however some are extra fast which put across that uncomfortable atmosphere. One shot shows Rihanna throwing some petals towards the camera, and then right afterwards the same clip is played in reverse, again giving an unnatural look. The same is repeated with her scarf. She is dancing in front of a wall of flowers which connote a girly, fun and innocent theme, however Rihanna subverts this by doing sexy moves in front.
 When the first verse starts Rihanna sings directly to the camera, she whips off her cardigan as if to say 'i'm ready to start' and her dance moves and facial expressions add a cheeky edge. A long shot shows her spinning around having fun then zooms out to an extreme long shot showing the landscape. You then realise she is the only person there at that time, and this carries on throughout the video- as she is singing about being the only girl in the world, and she is the only girl, or person, in the video.
 When it comes to the chorus she falls into the bed of roses  and her movements are disjointed and 'twitch' (due to editing) which emphasises the prodigious beats. Next the shots are mixed between a close up of Rihanna singing and a long shot of her walking through the flowers- which only shows on the beats mentioned previously. These shots of the flowers are then the next main shot- and you realise the flashing images was a clever transaction. When she throws her hands back the flowers blow as if a reaction, enforcing her importance in this video.
 Next we see Rihanna in the deserted landscape again, but this time surrounded by giant balloons. This portrays the happiness she is looking for and may suggest a playful side to her nature. It also adds to the fact that she is in a nonsensical world, where anything can happen, also shown by the next 'scene' with the giant rose. The voyeurism theory is presented here and throughout the video as some of the shots are as if the camera isn't even there, and we're just looking in on her.
 In the next chorus Rihanna is singing on a mountain top, using exaggerated arm movements and facial expressions- as if she is declaring her feelings to the world. This helps put the message of the lyrics across and helps us to understand how she is feeling. She has also changed outfit again here. All of her clothes throughout the music video are very girly eg. frilly, sparkly, pink- they are also quite revealing to allow the male gaze shots to work.
 Soon after this, Rihanna is on top of lots of ladders, reaching up, as if she is yearning for something.  It may also portray her as being on top of the world, and again is unrealistic but adds to the surreal atmosphere, as with the swing in the next setting. It connotes fun and youthfulness, which is what she is describing she wants to feel like in her relationship. The sparkles on her headband turn into the fireworks in the next scene which is another clever transaction. The fireworks portray the way she wants to feel, 'like i'm the only girl in the world' and is good imagery to match the stereotypical quote of 'feeling a spark' or 'like sparks are flying'. Slo motion is used when the song 'thins' and doesn't have as much going on, but when the beat kicks back in again the fireworks represent the music but Rihanna is still in her own little world. The flashing dresses on the tree match the beat of the music and as they are all the same but she isn't wearing one it enforces her unique identity.

Bronte's Digipak Analysis

Digipak Analysis

You would expect to see the artist's name, the name of the album, and a picture or image on the front cover of a digipak, this cover has a very girly theme, and helps the audience to recognise the artist as she is well-known for her quirky outlook. This is the typical 50s 'American Dream' theme. The picture is also aged to make it look authentic for this era. Katy's pose is steroetypical of this era and the clothes she is wearing make her look like a 50s pin up. All of the colours are very bright and reflect on Katy's personality. Katy is positioned in the middle of the frame as she is the main focus, she also uses direct mode of address to grab your attention. Various props are placed around which add to the theme and let your eyes wander eg. the flamingos and the old turn table. The birghtly coloured flowers and white picket fence create the American Dream and expose her girly nature. The text is in her signature font used on almost every album or advert of hers (which will also help the audience recognise it is her) and the colours compliment the picture. The stars and hearts in her name again add to the girly vibe. This digipak cover may suggest that Katy doesn't follow trends eg. by creating a modern styled cover, she sticks to what she likes and sets her own trends. The potential target audience would be female however males may also be attracted by her appearance but probably wouldn't buy this album.

This image is very playful with the rubber ducks in the paddling pool, the cartoon blue bird and the heart-shaped lollipop. The cherry tree coordinates with the cherry on her top and add to the femininity of this picture and the feeling she is trying to provoke or sweet and happiness.The names of the songs are in the same font as the front cover but the smallprint and less important things are in a 'normal' font- as that part isn't strongly connected to Katy but her songs are. The white writing matches the sky with the clouds, and this is used on the spine as an interesting yet simple background for the text. All of the appropriate symbols and logos are displayed but are not the main feature.

This is the inside of the digipak. The first image is a medium close up of Katy looking directly at the camera, again the colours are bright to fit in with the fruity theme. Her expression may suggest a slightly dark/deeper side to some of her songs or may simply be a seductive stance to entice the audience. The second image depicts the tropical theme very obviously, also using a lot of bright colours. This shows her quirky side and gives a perfect example of how she likes to use food as themes.

The disc displays a cartoon-style strawberry which fits in with the fruity theme. However the black leaves subvert the bright and happy feel and give a rocky, dark look. This may be suggesting a different side to Katy without miss-matching themes which would confuse an audience. The typical font is used but in pink to match the image and the logos are shown smaller on either side of the image as again they are less important.

This is the booklet that comes with the digipak. As you can see it fits in with the theme and even uses images from the digipak. The headings are framed in banners which look girly and add to the 50s American Dream style. The clouds are used as a background again to tie in with the spine, cover and back of the digipak.

This image acts as a poster, which can be taken out of the booklet and displayed. It is similar to the cover and was probably considered for that use, but will have been decided it works better for the booklet. The colours and props have been carefully thought out to portray the typical 50s life.

This image is playful yet seductive and shows off Katy's personality well, this image will have been carefully chosen to give the audience an idea of what she is like.

Bronte's Magazine Advert Analysis

Magazine Advert Analysis

Most magazine advertisements would be expected to show an image of the artist and their name, then the title of the album and when it is released. Some sort of company/institute record label will be shown as well.
The main image on this advertisement is a mid close up of Jessie J's face. The way she is represented herem (facial expressions, clothing, jewellery, make-up) is typical of her persona, a lot of black is used as some of her songs are dark and deep, and it also adds to her 'different' personality, as although she is a female pop star she isn't the stereotypical girly-girl. The gold may signify that she is of high importance in the pop industry. The Main text 'Jessie J' looks like a gold medallion, perhaps to hint at her slightly 'hard' personality. The name of the album is made to look hand-written, probably by Jessie, as she writes a lot of her songs so they are personal to her. All the of the text fits in with the colour scheme and is central, to grab your attention and show importance. The record label logos are displayed in the bottom corners as they are less important than the rest of the text. This advert tells us Jessie J isn't very well known (at the time it was released) because it is her debut album, so they have used a close-up to let the audience see what she looks like and remember her face, also her name is the biggest text on the advert so people can make the link between the two. As Jessie J creates pop music her target audience would be fairly mainstream, however her quirky slant on the popular genre may grab other peoples' attention too.

Bronte's 9 Shot Analysis

9 Shot Analysis- Beyonce Best Thing I Never Had on Prezi

Bronte's Shot count

Shot Count Activity

This music video has approximately 303 different shots in it, (during the first minute and 11 seconds I counted (approximately) 101 shots so timed it by 3 to estimate the amount of shots during the full running time) and reflects the pace of the music and the style of the group. A lot of split screens are used to show close ups of all four of the girls' faces at once. There is lots of zooming in and out and lots of cut zooming to keep up with the pace of the music. Each girl has an individual personality which is portrayed by the screen behind them, this links in with David Gauntlett's ideas on identity. Although all four of the girls are pretty and have been made up to look attractive, Laura Mulvey's Gaze Theory doesn't really apply here, as Little Mix's forte is all about girl power, so their appearance is to please the female audience. Carol Vernallis concentrates on camera movement and framing, which obviously applies an awful lot in this music video. Also the diegesis of this music video fits in with the song eg. characters moving in time to the music, some frames are more important than others. These thoughts are similar to Andrew Goodwin's theory of close-ups, thought beats, star image, and relation of visuals to the song eg. the dance movents mimic the lyrics and the beat. Jason Mittell argues that industries use genre to sell products to a certain audience, and this music video is obviously aimed females who are into pop music. The conventions of this music video back up Barry Keith Grant's suggestion that genre allows audiences to identify the texts.

Audience Research

As you can see from this Facebook profile Layla Cooper is the ideal candidate for the target audience category that is generated by a pop music genre. From her page likes it tells us that she is a stereotypical  girl into all the music that is categorised in curent updating pop charts. The names of the Artist she has liked are Artists that are high in the publicity eye as role models to younger female girls as the aspiring target audience. Layla is a very big Beyonce fan which is highly shown on her Facebook page which makes her the ideal target audience to your pop genre as Beyonce is the chosen music artist for the song choice. Also below is a photo of Layla's music playlist from her Ipod showing the songs she listens to and how they apply with the pop genre.

       

Call Sheet

Call sheet from bronterachel

The call sheet shows where the filming will be taking place, the date that it will happen on , what equipment and props we will need to take to the location. The official call sheet is important in a filming media industry as it allows all the crew members to be aware of what is happing over the filming period, In our case this allowed Bronte and I to be organised on filming days.  

Treatment Sheet

Here is our treatment sheet that we have organised using a very professional layout, in the same way as a professional producer would do so. The treatment sheet expands out our ideas and concepts in a a more visual element to put across our ideas and thoughts to the artist and her agency before going ahead with it. It all shows out ideas from a professional point of view, as we have included every aspect that is needed to be considered to go into creating a music video.

Record Label

Here is the record label I have designed to give our product its own brand identity, it also shows that we understand the professionalism that goes into the role of record producers.It fits in with the pop genre as it looks stylish and modern, yet simplistic. We created it on Photoshop and used our initials as the idea to create the BR logo. We kept the colours simple but used a 'flash' to make it look more fashionable and interesting. We purposely made the record label look different to our products as it would be unrealistic of an actual company having every single music video match their record label- we tried to find the right balance between keeping the brand identity in with the pop genre and giving the music video and ancillary tasks their own theme.

  

Initial Ideas

Lyric breakdown from bronterachel

 The blue text shows the basic ideas we have came up with as an initial starting point to start and film our video around. These ideas included literal and lateral interpretations of the song to make it interesting and creative that will catch the eye of the audience and hold there attention. As this is just a starting guide we will elaborate on these when filming ad also through editing techniques in final cut.