FINAL music video

Through out  the production of our music video we had some technical problems when exporting the footage from a DSLR camera , this meant that our footage from the studio and the DSLR footage was set at a different size ratio, this meant we had to watch our video very carefully for any movement from the shots to help keep a professional quality to our overall video. We also added some more moving shots into the video which was suggested from our audience feedback as this kept our video conventional to the pop genre. We did a final check over our video just to sharpen all the little features up. Personally I am proud of what I have achieved from producing this video and I hope you feel it has meant the standards we have set out to achieve as we have taking every second of this video into consideration to try and perfect it as best as possible.

Draft Digipak

 Here is a drafted version of the digipak for the album of our artist. To keep the brand identity consistent through out all three of our products I have edited all six images for each pain in the cover using the same photoshop tutorial as I used for the Advert to help add the 50's theme as well as the brand identity. I have chosen to use a photograph for every pain as the images are strong and represent the strengths of females which is also what we have portrayed through our music video and song choice. AS this is just a draft I have mainly focused on the image choice to see how they work in a simple layout and some of the conventional items to a digipak. I have not gone into any finer details with the text or copy right print, this will be resolved after Bronte and I have discussed our opinions with this layout .

Background Images

Here are some possible background colours that we have considered using in the green screen for filming against, We decided on colours that resemble a Pop genre and a 50's theme to portray the full concept of our music video.

Magazine Advert with peer feedback improvements

After receiving peer feedback we where please to here that the only critique that we received was to fill in the stars on the star ratings. We took this information into account as we want our products to achieve the same level as professional magazine adverts we see in magazines of today. I experimented with filling in the starts with black, red, yellow and white, all colors which are saturating a certain part of the image, The yellow worked the best  making it stand out against the red and white surrounding it, also portray a connotation to a star.

Final Magazine Advert

After producing the 2nd draft for the magazine advert and being pleased with the outcome of the product we decided to go with this one for the final advert as it gave a strong professional look to our artist brand identity and also promotes the product efficiently. Using complimentary colors throughout the advert and also using a strong image of the star to sell the product.   

CD cover

Using a image from the telephone dial that i took in the photo shoot from happy daze I have produced a cover for the CD for the album , using the phone dial and highlighting the letters that spell out the song title that is issued on the album and is the featuring song of our music video. This is a very simplistic design however it works well and fits with the theme of our video and products. 

Final Digipak

We decided that the layout to the digipak worked well and complimented the advert and the music video well. However I have adjusted the brightness and contrast on some of the images to make them all similar in tones and saturation. I have also finished off the layout by adding in the spines and the small text to make look more complete professional and fit for public sale. Over all I am pleased with the outcome of this digipak and hope it meets the standards of a professional product as I have spent a lot of time on finalizing the final features to make it meet the highest standards. 

2nd Draft Magazine Advert

On this draft I have changed the colour of the Album name and the song title to white from yellow, which is a bit more subtle to look at and it compliments better to the theme of the dinner and the 50's retro look as white red and black was a popular saturation to use. I had also used the white in the website and also on the ratings from pop music magazines and it works well for the as well. It makes he advert look more crisp and professional to finish off its look.  

Final cut

We have added our record label and Jenny's name and the song name to the start of the song to give it the opening of a Pop genre music video to help portray the conventions conveniently. As you can see we have add in motion paths within some of the footage to make the clips move across the screen , this was inspired from the Beyonce countdown video as it makes it more visually interesting and keeps the audience entertained. The effect of these worked really well and it has created a motif through our video. All the blank space is now filled in the video from dance footage, dinner shots, projections or studio footage, Having a variety of shot helped make the video visually entertaining to the audience, using our technical skills we matches the shots to the beat of the song creating thought beats which is a typical convention of a pop music video. We have made good progress to finish our video however it may need a few tinny tweaks to create a professional sharp finish to our work.